01 / An introduction to Seta Life

Elegance in
every Shape

Custom-fit clothing for the way you’re shaped.
And the way you want to feel.

A proposed Indian womenswear brand bringing individual fit to everyday western wear.

TopsDressesTrousers

The value proposition

Individual fitPersonal fit preferences

Everyday styleTops, dresses & trousers

Three adult Indian women of different heights and body sizes wearing a plum dress, a blouse with tailored trousers, and a rose top with wide-leg trousers.

02 / The problem

A size label can’t tell
the whole story.

Women can share a clothing size and still need very different fits.

The standard-size assumption

One label.
Many proportions.

ShoulderBustWaistHipLength

01

A “Medium” still means guesswork

Many sites offer S, M and L. A woman orders a Medium hoping it fits her hips and shoulders, but one size label cannot describe her proportions.

02

Sizing changes across brands

Unfamiliar size charts make it harder to judge comfort and fit before buying online.

03

Style choices become compromises

Limited fit options can mean settling for a different design, arranging alterations, or giving up on a purchase.

The opportunity: make individual fit part of the shopping experience.

03 / Our proposed solution

Beyond a size label.
A profile that understands you.

An AI-guided conversation to connect silhouette and personal fit preferences.

AI experience concept

Let’s find your fit.

A friendly profile setup, starting with how you like your clothes to feel.

Body silhouette: Pear · Rectangle
Hourglass · Apple
Proportions: Shoulders · Bust · Waist · Hips
Fit preferences: Ease · Length · Coverage
Your shortlist: Styles matched to your profile

1
Meet your AI fit guide
A quick, friendly chat helps describe your silhouette and proportional preferences instead of asking only for S, M or L.
2
Share your fit preferences
Guided fit preferences add detail beyond a shape label. You choose the ease, length and feel you prefer.
3
Discover a more relevant shortlist
The proposed AI filters and ranks styles by your profile, helping reduce likely fit mismatches before you buy.
4
Confirm, make and refine
Choose your design, confirm fit preferences, and share feedback after your made-to-order garment arrives.

Shape-inclusive designs: develop stylish, comfortable garments for different body proportions, starting with a small collection and refining designs through testing.

04 / Why Seta Life?

Individual fit, with an
everyday point of view.

Shape-inclusive design, personal fit preferences and proposed AI guidance in one experience.

Ready-to-wear01

Standard-size shopping

Starting point: Ready-made size chart
Approach to fit: Preset size ranges
Choosing a style: Browse available garments
Guidance: Varies by retailer

Individual consultation02

Traditional tailoring

Starting point: Individual consultation
Approach to fit: Fit preferences discussed for the order
Choosing a style: Discuss or bring a design
Guidance: Depends on the tailor

Our proposed experience03

Seta Life

Starting point: AI-guided silhouette profile
Approach to fit: Individual fit preferences
Choosing a style: Profile-matched, shape-inclusive designs
Guidance: Conversational AI

Contemporary designs.
A personal approach to fit.

Illustrative comparison. Retailer and tailor services vary.
Seta Life’s service and fit outcomes need pilot validation.

05 / The business model

Two revenue streams.
One personal fit.

We sell through our website and app, with revenue from clothing and optional customisation.

Our sales channels

Discover styles, share fit preferences and place an order.

WebsiteMobile app

Our revenue streams

01 / Clothing sales

Custom-fit everyday wear

Direct sales of tops, dresses and trousers made around the customer’s fit preferences.

Revenue from each garment purchased

02 / Paid customisation

Personal touches, added value

Optional design changes and premium fabric upgrades, priced separately from the garment’s standard fit.

Additional revenue from selected upgrades

Made to order: production follows order confirmation. Pricing must cover fabric, tailoring, quality checks, delivery, alteration allowance and customer acquisition. Customisation options and charges will be validated in the pilot.

06 / Market opportunity

From market to first customers.

Total market, reachable market and initial capture for custom-fit everyday western wear in India.

Total MarketSource estimate · FY2025

India’s women’s western wear

₹23,300 crore / year

India’s women’s western-wear category across all channels and fits.

The total category we compete in

Reachable MarketIllustrative planning estimate

Our assumed reachable audience

₹2,330 crore / year

Assume 10% of the total market is reachable through our website and app for custom-fit clothing.

₹23,300 crore × 10% assumed reach

Initial CaptureIllustrative first-year scenario

Illustrative first-year sales

₹0.5 crore / year

1,000 customers buying 2 garments each at an assumed ₹2,500 per garment.

1,000 × 2 × ₹2,500 = ₹50 lakh (₹0.5 crore)

Planning assumptions, not traction

The reachable market’s 10% share and initial capture’s customers, purchase frequency and price are illustrative. Validate demand, production capacity and acquisition costs before adopting these as targets.

Total market source: Technopak analysis in RSB Retail India’s August 2025 draft prospectus, p. 151 (PDF p. 156). FY2025 women’s western wear: ₹233 billion = ₹23,300 crore. Reachable market and initial capture are Seta Life planning scenarios, not source statistics.

07 / Proposed outreach

Start with conversations.
Grow through confidence.

An early launch sequence designed to learn what women need and what they’ll buy.

Phase 01 / Listen
Customer interviews
& fit trials
Explore recurring fit problems and test sample garments with different proportions.
Phase 02 / Show
Styling content
& small creators
Use Instagram to explain fit preferences, show everyday looks, and gather interest.
Phase 03 / Connect
Campus & workplace
communities
Invite adult participants to a focused pilot through relevant local communities.
Phase 04 / Repeat
Feedback
& referrals
Refine the fit experience, then invite satisfied customers to recommend the brand.

Pilot measuresQualified interestFirst ordersFit satisfactionRepeat purchases

Proposed activities and measures. No customers, partnerships, or sales are claimed.

08 / Conclusion

Seta Life

Style that
fits you.

To make everyday fashion feel more personal,
with clothing shaped around the woman wearing it.

Thank youCustom-fit everyday womenswear · India · Concept stage

Elegance inevery Shape

A size label can’t tellthe whole story.

A “Medium” still means guesswork

Sizing changes across brands

Style choices become compromises

Beyond a size label.A profile that understands you.

Meet your AI fit guide

Share your fit preferences

Discover a more relevant shortlist

Confirm, make and refine

Individual fit, with aneveryday point of view.

Standard-size shopping

Traditional tailoring

Seta Life

Two revenue streams.One personal fit.

Our revenue streams

Custom-fit everyday wear

Personal touches, added value

From market to first customers.

India’s women’s western wear

Our assumed reachable audience

Illustrative first-year sales

Start with conversations.Grow through confidence.

Customer interviews& fit trials

Styling content& small creators

Campus & workplacecommunities

Feedback& referrals

Style thatfits you.

Elegance in
every Shape

A size label can’t tell
the whole story.

Beyond a size label.
A profile that understands you.

Individual fit, with an
everyday point of view.

Two revenue streams.
One personal fit.

Start with conversations.
Grow through confidence.

Customer interviews
& fit trials

Styling content
& small creators

Campus & workplace
communities

Feedback
& referrals

Style that
fits you.